How to properly use Video Marketing for SEO

Video marketing is rapidly on the rise. It has a a lot of similar characteristics from the other forms of marketing; the only difference is the medium.  Like the other marketers that are communicating and advertising through written text, video marketing is about streaming videos are your products, services and general information.

Some advantages of using videos to advertise your website is that it can be posted of YouTube, the second largest search engine in the world, and is owned by Google. You can circulate so much traffic to your website by working with this medium.  There are so many things you can act out, and describe over video than just writing it in a text. People will understand more seeing how certain products work on the internet rather than just reading about it, which can be misconstrued. Also, you can share your videos from YouTube to any social networking site to create more hype towards your site.  Video directories rank their content based of their likes, views, positive comments, and favorites.  Since videos rank very highly on Google, Yahoo, Bing and others, you now have a much better chance of getting the backlinks that you are using on these videos on the first page of search engine websites.

Now, when using video marketing with SE Nuke X, it is important that you only use the WMV, AVI or MPG format. These three formats work the best with the distribution with the video directories that we use most.

To submit a video in SE Nuke X:

Use the “Account Creation” project to sign up for a free account with the video directories.

Use the “Video” project to add a video.

Enter a video file in the WMV, AVI, or MPG format

Here are some useful tips to use for interacting with video directories.

Always use new content and add videos regularly. Keep your content unique and never like others.  Standing out will help you get noticed faster.

Sustain a profile with lots of good quality videos. This way your profile will rank higher and more videos will be displayed in the search engines result page.

Relevance is always going to be key. You must choose the right channels for your video and make sure your video is relevant to the channel. For example, if your video is about hair styling, try to put your video in a “Health and Beauty” channel, not your “restaurant reviews” channel.

Share your video everywhere. The more people that watch a video, the better chance you have at getting a higher ranking.  They can then rate it or add it to their favorites.

Keep your video brief and fast-paced. Most videos should be short and to the point, but with a lot of appropriate details. If you want to play some intro music, make sure it’s not too long. People nowadays have a short attention span, especially when online and wanting an answer as soon as possible. You can  watch TV advertisements to get an idea of the appropriate pace.

Remember to speak clearly. Having an easy to understand voice will only communicate your message that much better.

Use some graphics. If you are trying to clarify an intricate idea, you can use an added visual graphic module to help your explanation.  There are a number of high page rank sites in SE Nuke X for their video module.  They include  Plurk, Tumblr, and Photobucket.  With quite a few page rank sites above 5, there is a better opportunity to see some good circulation  in the search engines, especially if your video becomes viral! Exciting idea, right?!

Have fun making your videos, just make sure you have all of the proper things in them to enhance your SEO!

To learn more about video marketing, or anything other technique to be successful in your searchn engine optimization, you can watch the many hours of tutorials that that SE Nuke X has to offer!